2025 Marketing Trends: What’s Next for Your Brand?
As the marketing world continues to evolve at lightning speed, businesses must stay ahead of the curve to remain competitive. At James Arthur Design Co., we’ve been closely observing shifts in the industry to help you prepare for what’s coming next. Here are five key marketing trends we predict will dominate in 2025:
1. The Rise of Employee-Generated Content (EGC)
Brands are discovering the untapped potential of their greatest advocates: their employees. EGC goes beyond traditional content marketing by showcasing authentic insights, behind-the-scenes stories, and real voices.
Why it works:
- Builds trust with audiences.
- Humanizes the brand.
- Amplifies reach when employees share content with their own networks.
Pro Tip: Encourage your team to share their work experiences, create social media posts, or even contribute blog ideas. At James Arthur Design Co., we help clients strategize and implement EGC campaigns that align with their brand values.
2. Voice Search Keeps Growing
“Hey Google, what’s trending in marketing?” Voice search is no longer a futuristic idea—it’s a necessity. Consumers rely on voice-activated devices for everything from local business inquiries to product recommendations.
How to adapt:
- Optimize your website for conversational keywords.
- Ensure your business is listed accurately on local directories.
- Create FAQ sections that mimic natural speech patterns.
3. Generative Engine Optimization (GEO)
Search engines are evolving beyond keywords. With AI-driven tools like ChatGPT and Gemini changing how users interact with information, businesses must rethink SEO to include generative engine optimization (GEO).
Key strategies:
- Structure your content to answer questions directly.
- Embrace AI platforms by creating content that aligns with their prompts.
4. The Power of Human + AI-Generated Content
In 2025, it’s not about choosing between human and AI content creation—it’s about combining the two for the best results. AI can handle data-driven insights and bulk tasks, while human creativity adds nuance, emotion, and originality.
Applications:
- AI tools for quick content drafts, data analysis, and predictive trends.
- Human refinement for storytelling, tone, and cultural relevance.
Example: At James Arthur Design Co., we use AI to analyze market trends and human expertise to craft compelling narratives that connect with your audience.
5. X is Out; Threads and Blue Sky Are In
Twitter (now X) may still be a major player, but the landscape is shifting. Platforms like Threads and Blue Sky are gaining traction, offering new opportunities for brands to connect with their audiences in fresh ways.
What this means:
- Diversify your social media strategy.
- Experiment with emerging platforms to find where your audience is most active.
- Focus on community-building and meaningful interactions.
Bonus Insight: Is TikTok Here to Stay?
TikTok has been a game-changer in social media marketing, but its future in the U.S. remains uncertain. With ongoing discussions about potential bans, marketers must prepare for both scenarios: doubling down on TikTok’s unique reach or pivoting strategies to other platforms if it’s suddenly unavailable.
What to do:
- Have a backup plan for TikTok-specific content.
- Explore alternative short-form video platforms like Instagram Reels and YouTube Shorts.
- Stay informed on regulatory updates that could impact your strategy.
Ready to Navigate 2025? Let’s Talk.
At James Arthur Design Co., we don’t just follow trends—we anticipate them. Whether it’s optimizing for voice search, leveraging employee-generated content, or blending human and AI creativity, our team is here to help your brand thrive.