Author Archives for JADC Team
February 14, 2025 7:55 pm
Published by JADC Team
Becoming a part of the James Arthur Design Company team has been a liberating experience. Reflecting on my journey as a designer, I find myself revisiting the creative toolbox Iâve carefully built and the habits that have evolved over time. When I was a budding designer, I held a strong resistance to seeking inspiration when starting a new project funny enough. I wanted my work to be influenced solely by my own ideas, believing that external sources might dilute my originality. While this mindset wasnât entirely without merit, in hindsight, it was limiting. By confining myself to the boundaries of... View Article
February 10, 2025 4:51 pm
Published by JADC Team
The Super Bowl isnât just the biggest night in footballâitâs also the ultimate stage for brands to showcase their best marketing moves. While we havenât directed a Super Bowl commercial (yet đ), we do know a winning strategy when we see one. This yearâs ads brought their A-game, letâs break down a few that stood out: 1. Â Pfizerâs “Knock Out” Emotional, powerful, and a masterclass in storytelling that sticks. 2. Â Hellmannâs “When Sally Met Hellmannâs” Nostalgia + humor = a recipe for brand recognition gold. 3. Â Uber Eats’ “Century of Cravings” A fun, celeb-filled reminder that simple messaging sells.... View Article
January 20, 2025 3:26 pm
Published by JADC Team
For a few months leading into 2025, we were warned that the popular video-social media app TikTok would be banned in the U.S. Whether the decision to keep the app accessible is upheld or not, the appâs impact on how we consume and create content is undeniable â and still full of lessons. Even for something as complex (an un-TikTok-like) as SEO. When Vine died in 2017, TikTok tik-took over within the year. Since then, thereâs not only been countless trends, but countless trend styles. You may remember the âHow often do you think about the Roman Empire?â trend or... View Article
January 3, 2025 10:03 pm
Published by JADC Team
As the marketing world continues to evolve at lightning speed, businesses must stay ahead of the curve to remain competitive. At James Arthur Design Co., weâve been closely observing shifts in the industry to help you prepare for whatâs coming next. Here are five key marketing trends we predict will dominate in 2025: 1. The Rise of Employee-Generated Content (EGC) Brands are discovering the untapped potential of their greatest advocates: their employees. EGC goes beyond traditional content marketing by showcasing authentic insights, behind-the-scenes stories, and real voices. Why it works: Builds trust with audiences. Humanizes the brand. Amplifies reach when... View Article
December 12, 2024 9:43 pm
Published by JADC Team
Design isnât just about making things look good; itâs actually a powerful business tool. At James Arthur Design Co., we work with a wide range of clients, from small town businesses in Southern Illinois to nationally recognized companies. Regardless of the size of the business, our goal is the same: help clients stand out, connect with their audience, and produce results. Rural businesses may face challenges like smaller markets and tighter budgets, while larger corporations focus on scaling strategies across regions and maintaining brand consistency. We continue to refine our approach every day to meet both needs, delivering designs and... View Article
October 14, 2024 8:42 pm
Published by JADC Team
Weâve been keeping something exciting under wraps, and it’s finally hereâour brand-new office sign! A huge shoutout to our talented client, Garret Betts, owner of Neon Road, for creating this masterpiece. ⨠It perfectly captures the vibe of JADC, and we couldnât be more thrilled to have it up! Check it out in this video, and let us know what you think!
September 23, 2024 8:36 pm
Published by JADC Team
We had the honor of visting with the Sister City visitors from Kanie, Japan, as they toured Downtown Marion, IL! They had the opportunity to experience the heart of our community by visiting some amazing local landmarks and businesses like: Glaciers End, Sister City Mural, Wit and Wisdom, Ikebana Series Mural, Support the Arts Mural, Marion Medial Mission Mural, Doug’s Lock & Key Service, Union Street Arts, Crown Brew Coffee Co., Tower Square Pizza, Milkweed Provisions, Granny Puckett’s Cupcakes, Marion Clock Tower, Marion Cultural and Civic Center, Marion Carnegie Library, Lavish Bath Box, Little Egypt Arts Association, Perfectly Posh Boutique,... View Article
August 26, 2024 2:00 pm
Published by JADC Team
In early 2020, Burger King unveiled a campaign that would defy expectations and make headlines worldwide: the “Moldy Whopper” campaign. This unconventional marketing strategy featured close-up images of their iconic Whopper sandwich covered in mold, aiming to emphasize the burger’s lack of artificial preservativesâa distinct departure from industry norms. The Concept Behind the Moldy Whopper: Burger King, in collaboration with the agency INGO, took a daring approach by showcasing the natural decay process of their Whopper to convey a powerful message about ingredient transparency. The campaign’s central idea was to challenge perceptions and differentiate the Whopper from its competitors by... View Article
August 5, 2024 10:00 am
Published by JADC Team
In todayâs digital age, where every interaction matters, consistency is crucial. At James Arthur Design Company, we understand that your brandâs identity is more than just a logo or a tagline; it cohesively ties together your companyâs values, mission, and promises across every platform. First Impressions Matter Imagine stumbling upon a cool brand on Instagram with awesome visuals. You decide to check out their website, but it looks totally differentâlike a completely different company. Confusing, right? Consistent branding ensures that whether your customers find you on social media, your website, or even in person, they recognize and trust your brand... View Article
July 8, 2024 5:37 pm
Published by JADC Team
In the world of digital marketing and branding, logos are like a time capsule of design trends, reflecting the spirit of each era they were born in. Over the decades, logo design trends have transformed significantly, mirroring the dynamic shifts in culture, technology, and consumer behavior. Let’s take a trip through the decades and see how these little icons evolved alongside what we all thought was cool. Back in the early 1900s, logos were all about ornate details and fancy typography. Companies sought to establish a sense of tradition and reliability through elaborate illustrations. Think Coca-Cola, Ford, and Shellâthose logos... View Article
